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HOLLY ASHWORTH
WBEZ 91.5
As an ongoing, offsite copywriter for Chicago's NPR station, I've helped turn WBEZ's email channel from a small player into a dominant source of member donations. And I've never once used the phrase "fiscal year."
Retargeting Facebook Ads
These ads targeted non-converting visitors to the station's Donate page. For every $1 spent, they earned $2.
Pledge Drive: Cuba Vacation
The WBEZ Difference
A social campaign promoting WBEZ to a tuned-in audience.
Pledge Drive: Donation Match
Pledge Drive: Paris Vacation
Podcast Passport email
Promoting WBEZ's discounted pass to live events.
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