HOLLY ASHWORTH
Redbox
During my tenure I wrote pretty much all the consumer-facing copy for Redbox, across all channels. I was also deeply involved in creative concepting for product and brand marketing. Here's a sampling of my work, from fun headlines to longer-form pieces.
Promoted collection page.
Campaign was promoted via email, social and mobile.
Homepage slider, promoting the movie and our low prices.
Homepage slider, promoting the movie and our Blu-ray product.
Promotion of Redbox as a prize in the Monopoly game at McDonald's.
Promoting our mobile app.
Top-third takeover of the lightbox next to the kiosk.
Announcing a cross-promotion with Loblaws, one of our Canadian retail partners.
Appeared in parenting magazines.
Signage that appeared on all Redbox kiosks in 2014.
Ran across the conveyor belt of some Canada supermarkets.
Proof for a four-sided divider bar for BI-LO checkout lanes.
Instagram giveaway that I concepted.
One of several real-time Tweets throughout the game, referencing movie trailers that aired during commercial breaks.
Social post.
Social post.
I jumped on the #awkwardbreakup trending hashtag for this one.
One of the Redbox value messages that I created for social.
Landing page for the rollout of our points-based loyalty program.
Now carrying the movies that pets want to sit and stay for.
The campaign (which fooled a lot of customers!) was driven by email, website and social assets.
An evergreen document, used by our PR team and updated with new numbers quarterly.
A delicate thing to do. I balanced consumer-friendly, straightforward messaging with PR, legal, financial and marketing needs.
One of lots.
