Epsilon

As Creative Director of this global marketing company that leads the industry in ad tech and consumer knowledge, I drive the concepting, creation and perfection of many of our marketing materials—across digital, direct mail, event materials and sales collateral (to name a few channels).

Epsilon Website

Throughout the company website, I've managed messaging strategy and brand voice consistency, setting the tone for how we talk about our products and solutions.

Data Audiences Direct Mailer

A classy box embossed on the front with the message, "Get all the right peeps."

Direct-To-Consumer Research

An e-book (plus infographics and sales collateral) that turned some research on DTC brands into beautiful, shareable, easy-to-read content.

Brand Voice Guide

An online resource for all copywriters and creatives within the organization to unify our terminology, tone and syntax.

Epsilon Loyalty Video

One of a series of "explainer" videos that walks through the Epsilon products in a clear, compelling way.

"The Way the Cookie Data Crumbles" Infographic

An engaging and fun-to-read online guide about why digital ads based on consumer IDs are so much better than ads based on cookies.